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What's IN Asia Trends are Back!

Insights on the latest colors, textures and movements

Inspiration from Asia-Pacific

"What’s IN Asia" is a semi-annual trend program highlighting the latest inspirations in C-, J-, and K- Beauty. Asia-Pacific has been a growing source of beauty inspiration. This program inspires customers around the world with real-time insights into colors, textures, and concepts that are currently trending in the eastern hemisphere, ideal for future product development.

Content and formulations are created by our experienced cosmetic team located in Tokyo, Japan and Shanghai, China who are responsible for serving the Asia-Pacific cosmetic and personal care industry.

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Volume 3: Fall 2022

Trending Concepts

C-Beauty CHUNYU (纯欲) Style

Sweet and mysteriously charming, natural yet expressive, ChunYu is not limited to one or the other. The ChunYu style captures the essence and strength of girl power

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J-Beauty EMOI (エモい) 80’s Colors

EMOI describes the nostalgic and emotional elements added to beauty products and campaigns to satisfy the need for escapism and belonging

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K-Beauty 꾸안꾸 (Ku-An-Ku )

It’s casual, but not too casual. It's also stylish. Makeup that is both natural and slightly unique is in fashion

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Featured Pigments

From bold effects to light and natural finishes, explore these featured product lines for each trending concept.

Neutral and bold, excellent option for gender neutral style. Based on exclusive, innovative built-in D&C Black 2 technology, a natural mica-based effect pigment, offering a pure black background for dark, rich, silver metallic effects

Organic and inorganic pigments are dispersed in 100% vegetable-derived emollients – hydrogenated rapeseed oil and heptyl undecylenate for ease of use and processing, providing a light, luxurious feel to finished cosmetic products

Sustainability meets high quality. Our selection of high-purity iron oxides are made in the USA with upcycled feedstocks and offer a low heavy metal profile. Ideal for facial cosmetics and hybrid products

Download Volume 3: Fall 2022

Access to the full program including concepts, formulas, and featured products

Emails are sent twice a month and feature trending formulations, the newest products, certification updates, and more.

Check the box for “free newsletters…” when you register for Pigment Finder. Register for our newsletter

Explore our latest innovations, color trends, and sustainable ingredients for color cosmetics and personal care.

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